Businesses put a lot of energy into the chase—you know, wooing and winning over potential customers with emails, paid ads and fancy landing pages. They work hard toward that sweet moment of victory when their customers finally decide to purchase. But then what? That’s where a lot of businesses fall short. They’re really good at acquiring customers, but not so good at keeping them and making them come back for more. Sound like you? You’re in luck. Customer service pro and co-founder of Gravy, Casey Graham, gives us the inside scoop on what really makes customers stick around: doing unscalable things. No, seriously. He deep dives into how getting personal (and going above and beyond) for just one paying customer can help you reach, and keep, thousands more.
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