In 2008, Spikeball founder and CEO Chris Ruder set out to create the next great American sport. But unfortunately, after a sizeable ad spend, Chris discovered that his number one target market—volleyball players—didn’t exactly share his passion for the game. Useful information for sure, but you know what was even more valuable? The way he learned it. Tune in to find out why talking to real live people changed everything and enabled Chris to turn Spikeball into a $21 million company—while expanding globally and creating a rock-solid culture along the way.
Unleashing the Ideavirus by Seth Godin
As an Amazon Associate EntreLeadership earns from qualifying purchases.
Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to firstname.lastname@example.org. You could be featured on a future podcast episode!