Psychologist and best-selling author Dr. Robert Cialdini has spent over 30 years studying the science of influence—and everyone from Google and Microsoft to the United States Department of Justice has sought his expert advice. In this episode, Dr. Cialdini reveals the key to getting what you want lies in the sweet spot before the request is even made. Join us as he shares the method behind the scientifically based magic.
When it comes to a struggling business, we’ve heard pretty much every excuse in the book: a terrible economy, a bad location, an overcrowded marketplace. But this week’s guest, Jon Taffer, isn’t buying it. The no-holds-barred star of Spike TV’s hit show Bar Rescue explains why excuses are the common denominator of all failing businesses—and exactly how to kick them to the curb for good.